The Task
Allstar operate in a competitive marketplace, harnessing the demand for fuel cards and business credit cards. Their route to market is through digital performance channels and the pressure on converting users into leads and customers is of critical importance. Allstar had recently launch and end-to-end fully digital application process where users couple apply online in minutes for a variety of their products and get an instant decision, fully automating the account opening process. Whilst the application form was kept as simple as possible, there was still room for improvement and optimisation.