Category: AdWords

Performance Max Tips: The AI Overlord You’ll Actually Want to Work With

21st Sep 2023

While it may be tempting to view Performance Max (pMax) as the unruly intern that thinks it knows everything, it's important to note that this platform is backed by Google's machine learning capabilities. It's not just a tool, but rather a sophisticated system designed to make digital advertising more efficient, albeit with its idiosyncrasies.

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