Campaign cannibalisation, a bug bear of the pMax campaign ecosystem, ways to navigate this issue and what we actually mean by Cannibalisation!
While it may be tempting to view Performance Max (pMax) as the unruly intern that thinks it knows everything, it's important to note that this platform is backed by Google's machine learning capabilities. It's not just a tool, but rather a sophisticated system designed to make digital advertising more efficient, albeit with its idiosyncrasies.
In this article we will quickly go over the pros and cons of using 'Icon' fonts (e.g. Font Awesome) versus the increasingly popular SVG icon format and help guide you in what situations either should be used.
Whether you're reading this on a mobile, tablet, laptop or desktop, the importance of responsive web design is currently lost on nobody. So, here are our favourite tools for responsive design that we use every day.
CPA is possibly the word I hear most during the week; why has it increased, why has it decreased, what can we do to improve it.... Like most metrics, CPA is interconnected with many other factors that makes it difficult to give a single answer.
Your site may look great and be easy to use for you and me, but have you considered looking at the broader spectrum of users that might struggle to navigate your content?
When presenting a new interface or design our clients often spend a lot of time talking about above the fold content and its always an interesting debate, like most areas of subjectivity we try to let data lead the way.
Watch this video tutorial to find out how to extend the base of data available to you in Google Analytics with more meaningful business data.