Following in-depth keyword research, we identified a number of low hanging fruits. Shiffonz have over 10,000 sku’s and optimising the page titles, meta descriptions and product page content would lead to an initial traffic boost from low competition, long tail keywords. This was put to action immediately and Shiffonz started benefiting from an increase in search visibility. Further to this, Sculpt recommended that the Magento theme be adapted through a new child theme, optimising core page groups without having to reengineer the existing Magento configuration and dependencies to improved site speed. Finally, a content program was developed, focussing on trend and style tips that would feature on asian fashion & wedding websites and partner bloggers, identified through an outreach program.