Implementation and Reccomendations
Following the research and data analysis, Sculpt were able to help DGL to focus the key content strategy that the new website needed focus upon. This helped the DGL team to strip out outdated and irrelevant content and ensure that the content migrated across to the new website was more relevant to the respective user audience.
Sculpt proposed wireframes that highlighted the updated navigation and header and footer elements to ensure that the key audiences were clearly signposted to their relevant content. The research helped Sculpt and DGL to focus upon the UX for the primary audiences of the Individual and the Organisation and how their relevant content was accessed and prioritised throughout the site.
Search was updated to the latest standards and elevated to much more prominent position within the new site. Search was also enhanced with suggested categories to make it much simpler for the user to access the information that they are looking for.
Having a more organised, structured site allowed the DGL team to introduce some of their personality also with updated imagery and content. Archiving away the pages that were not visited, presented the user with a much more streamlined user journey.