The foundation of any SEO strategy is to understand the search terms your audience use when searching for your products or services. We use a blend of statistics and behavioural analysis to understand the content requirements, demographics and intent of your audiences.
Google are constantly evolving and changing their algorithms to deliver the most relevant content to searchers. Keeping up with the ever-changing landscape can be tough, we make this process simple through ongoing crawls and technical audits of your website, flagging up any issues that need to be resolved in real-time.
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It is reported that there are millions of new pieces of content uploaded to the internet every day, so to help you stand out we can identify what type, format and tone your content needs to be to resonate with your audience and drive engagement as well as high quality links!
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Meta Data, Headings, URL’s, Body Copy…. there is a lot of elements on a page to optimise which can be time consuming. Our process identifies common areas that can be improved upon, using this information we create custom rules to optimise your website in the most scalable way then refine the most important pages even further. All this is tracked and monitored of course, we wouldn’t have it any other way!
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Tracking keyword rankings in their thousands across multiple devices, languages, locations and then breaking this down into share of voice and competitor sets is a daunting tasks. Luckily our proprietary keyword tracking and ranking software does all this for you.
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