Landing Page Optimisation

Allstar has partnered with Sculpt Digital to enhance their digital presence through strategic planning and precise CRO initiatives. By optimising PPC campaigns and leveraging data analytics, we have successfully improved their customer acquisition and retention, driving significant business growth.

We achieved...

The original landing page presented a cluttered design with overwhelming information, leading to user distraction. In the optimised variant, we simplified the layout, prioritised key messaging, and improved visual hierarchy.

These changes made the page more navigable, allowing users to focus on completing inquiries and applications. The result was a 70% increase in enquiries and a 63% increase in online applications, reflecting the effectiveness of a cleaner, more focused design.

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increase in enquiries

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increase in online applications

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Users in testing pool

  • CRO
  • PPC
  • Data Analytics