1. Workspace Environments
Workspaces allow multiple users to collaborate simultaneously without causing conflicts. Each workspace can be independently developed, tested, and merged, streamlining your team’s workflow.
- Why you should use it: Reduces conflicts, enhances team productivity, and improves version management.
2. Custom JavaScript Variables
Using custom JavaScript variables provides greater flexibility and precision for tracking. These variables can dynamically capture and manipulate data for highly customised analytics.
- Why you should use it: Offers more precise tracking, better personalisation, and improved data quality.
3. Built-in Debugging and Preview Mode
GTM’s built-in Preview Mode helps troubleshoot tags by offering real-time feedback, ensuring tags fire as expected.
- Why you should use it: Saves time troubleshooting and improves tag reliability before deployment.
4. Lookup Tables
Lookup Tables simplify complex tracking setups by mapping multiple inputs to simpler outputs, drastically reducing the number of required tags.
- Why you should use it: Simplifies your GTM setup, reduces tag clutter, and makes management easier.
5. Template Gallery
GTM’s Template Gallery features ready-to-use templates created by the community, simplifying the deployment of sophisticated tracking setups and integrations.
- Why you should use it: Enhances efficiency, reduces errors, and leverages proven solutions.
