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call us 0330 058 3121

48% Uplift in Conversion Rate Through SKU-Level Feed Strategy

We carried out a SKU-level performance analysis by aligning Shopify’s parent SKU data with Google Ads product-level performance. This revealed underperforming products with disproportionate ad spend. We optimised the feed with custom labels for high-margin and best-converting products, and used these to segment Performance Max campaigns and Shopping structures.


Results:
Conversion rates increased by 48% as we shifted budget towards high-performing SKUs and improved the alignment between inventory, search intent, and ad visibility.

PPC

+ 0 %

Increase in purchase conversion rate

  • PPC
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