call us 0330 058 3121

call us 0330 058 3121

Multi-Channel PPC Restructure Drives 89% YoY Growth

We overhauled Roofglaze’s PPC strategy by separating brand, partner, and generic campaigns to avoid cannibalisation and improve budget control. Partner-branded traffic was isolated into dedicated campaigns with strict bid caps, while high-intent generic traffic was matched to highly relevant landing pages. Ad extensions and conversion tracking were refreshed across the board.

PPC

The Results

  • 89% YoY increase in leads and purchases

The restructure drove an 89% YoY increase in leads and purchases, with ad spend only increasing by 10%, dramatically improving cost-efficiency.

Close

Request free audit

Our free audits will unearth anything hindering users from converting into leads, members, customer or whatever the commercial objective of your website is.

Our sole purpose is to improve our client’s profitability by improving their digital performance, it’s no secret that as our clients grow, so do we.

We have no bias in terms of channel, medium or platform, business owners simply want to know how they can improve their business performance as quickly as possible wherever those improvements lie.

Find out how to increase your conversion rate

Fields marked * are required


Audit(Required)
This field is for validation purposes and should be left unchanged.