Shopify slide out cart improves CVR by 17%

The Giveaway Guys guided users straight to a dedicated cart page after adding tickets to their basket. It was observed through user recordings that not many users engaged with the upsell promotions and this step was deemed unnecessary.

Two variants of a slide out cart were created, one to simply speed up the process of getting to the cart and a second variation that signposted users to further competitions

0 k

Tested users

+ 0 %

Increase in add to cart

+ 0 .5%

Revenue Per User

  • CRO
  • eCommerce
  • Shopify