33% CVR Uplift Through Storytelling-Led Content Strategy

For Swan & Edgar, we elevated editorial and brand storytelling across the homepage and product pages, based on user journey mapping and scroll depth analysis. We repositioned brand values and founder narrative into early-stage content blocks, reinforced with social proof and press quotes to build trust pre-conversion.

This led to a 33% increase in purchase conversion rate, particularly among first-time visitors who previously bounced early in the session.

0 %

increase in purchase conversion rate

  • CRO
  • Shopify