Trust Signals and Testimonials

Able Group partnered with Sculpt Digital to optimise their online presence and improve customer acquisition through strategic CRO. Our targeted approach has consistently driven higher conversion rates and expanded their market reach, solidifying their position in the industry.

The original design underutilised testimonials, placing them in less visible areas, which limited their impact on user trust. The revised design prominently featured testimonials near key decision points, such as form submissions and call buttons. This strategic placement enhanced perceived trust, resulting in a 14% increase in phone enquiries and a 7% increase in form entries, showing how well-placed social proof can drive conversions.

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increase in phone enquiries

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increase in form entries

Original

Experiment