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Better Attribution With Enhanced Conversions Rollout

We implemented Google Enhanced Conversions by configuring Google Tag Manager and passing hashed first-party data into conversion events. This improved match rates for online leads and allowed more accurate performance reporting within Google Ads.

Data Analytics PPC

The Results

  • 500+ attributable conversions

All key conversion actions (form submissions, calls, downloads) were upgraded with improved attribution confidence — and a higher volume of conversions were deemed “Excellent” by Google’s internal signal rating.

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