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Creative Overhaul Reduces Meta CPA by 32%

We launched an A/B testing programme focused on creative refreshes that translated USP-heavy messaging into emotionally resonant visuals. This included animation, testimonials, and urgency triggers adapted to each placement. First-party audiences were layered with engaged users to improve incrementality and feed Meta’s learning algorithm with higher-quality data.

Paid Social

The result was a 32% drop in cost-per-purchase and a 19% lift in click-through rate, improving both efficiency and engagement across Meta.

0 %

drop in cost-per-purchase

0 %

lift in click-through rate

  • Paid Social
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