CTA Engagement Increase

The original CTA buttons were either too small or not prominently positioned, leading to lower user interaction. The revised variant involved making CTA buttons larger, more vibrant, and strategically placed to draw immediate attention. This led to a 190% increase in CTA button clicks and a 50% increase in brochure requests, highlighting the importance of prominent and well-placed CTAs in driving user action.

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increase in CTA button clicks

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increase in brochure requests

  • Web Development