eCommerce attribution model optimisation

Roofglaze struggled to understand the value of Google and Meta Ads. There wasn’t robust tracking and attribution in place. What revenue was attributed to paid media was driven by  low margin sales of partner products. We turned this around by reviewing the value of each lead type, setting up robust tracking which included call lead tracking and consent signals and complete rebuild of their Google Ads account. The new Google Ads campaigns maximise lead value by allowing campaigns and bid models to target the correct search term intent with Roofglazes own products