Email Flows Drive 425% Revenue Surge for B2B Retailer

We built a full lifecycle automation strategy in Klaviyo for GreenPak, covering welcome, post-purchase, replenishment, and winback flows. Segment conditions were based on Shopify tags and purchase recency/frequency, with conditional splits using predictive analytics to personalise messaging. A/B tests across subject lines, timings, and discount logic helped optimise for revenue per recipient.

Results:
Klaviyo-generated revenue increased 425% in Q1 2025, significantly reducing reliance on paid search for retention while lifting repeat order rates and average customer value.