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Optimising PDP and Scaling PPC

GreenPak, a family-run B2B provider of restaurant packaging, has transformed into a seven-figure business with the help of Sculpt Digital. By focusing on profitable customer acquisition and increasing lifetime value, alongside the launch of a new website and strategic PPC campaigns, we’ve driven a 64% year-on-year increase in revenue.

CRO PPC

The original product description pages (PDPs) were less effective in engaging users, and PPC efforts were not fully optimised. By improving PDP layout and scaling PPC campaigns through Google Shopping and Performance Max (PMax), the variant achieved a 17% increase in conversion rates and a 24% increase in revenue while maintaining cost-per-acquisition (CPA).

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increase in conversion rate

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increase in revenue

  • CRO
  • PPC
  • Data Analytics
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Our free audits will unearth anything hindering users from converting into leads, members, customer or whatever the commercial objective of your website is.

Our sole purpose is to improve our client’s profitability by improving their digital performance, it’s no secret that as our clients grow, so do we.

We have no bias in terms of channel, medium or platform, business owners simply want to know how they can improve their business performance as quickly as possible wherever those improvements lie.

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