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Lead Conversions Up 33% Through Price-Value Reframing

We reframed product messaging around value and service rather than cost alone. On load, content shifted the user’s attention to included features and service tiers, helping justify pricing before users encountered form fields. This technique is rooted in behavioural economics: anchoring and value stacking.

CRO

A 33% improvement in lead conversion rate followed, especially from paid traffic that had previously bounced on price-driven landing pages.

0 %

improvement in lead conversion rate

  • CRO
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