Leads Up 184% After Full Google Ads Rebuild

Allstar’s account was fragmented across legacy campaigns with inconsistent match types and redundant ad groups. We rebuilt the account with a consolidated structure based on business priorities, introducing shared budgets and bid automation models using tROAS and tCPA strategies. Ads were further refined through structured A/B testing of assets and extensions.

Results:
Within the first 3 months, we saw a +184% increase in lead volume and a 41% reduction in cost-per-lead YoY, driven by improved automation, clarity in account structure, and better budget distribution.