Molly Browns is a family-run boutique fashion retailer based in Yorkshire, with multiple stores in the region, they supply a wide range of ladies’ clothing from acclaimed designers such as Joseph Ribkoff, Frank Lyman, Kevan Jon, Naya, Dolcezza, Marble, and Aggido.
The company offers a personalised shopping experience, catering to women seeking attire for special events such as weddings and proms; a growing company that has established boutiques in the market towns of Beverly and Brigg, alongside their flagship store based in York. They aim to cater for all women across the Yorkshire area and the north of England.
Molly Browns prides itself on delivering a traditional customer service experience. In-store, they offer expert personal shopping services and exceptional after-sales support to ensure every customer’s needs are met. As the next step in their growth, they aimed to establish an online e-commerce platform that would reflect these same core values in a digital environment. The following case study outlines how Sculpt Digital developed a web platform that successfully brought Molly Browns’ renowned customer service into the online space.