One-Click Add-to-Cart Drives 15% Uplift in Leads

To address friction in the product funnel, we implemented instant add-to-cart buttons with dynamic loading to allow quick selection of products without navigating to the PDP. This was informed by analytics drop-off data and tested across multiple EU markets.

The change drove a 15% uplift in lead conversion rates, with performance strongest in mobile-first markets.

 

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uplift in lead conversion rates