Smarter Campaign Architecture Unlocks £12.5k in Monthly Revenue

We restructured Cottage Beams’ search campaigns around modular campaign architectures, ensuring a clear separation between product themes and user intent levels. Using in-market signals, we tailored campaigns to different customer journeys, separating brand, generic, and long-tail traffic. Negative keyword sculpting and audience layering ensured budget efficiency and reduced overlap.

Results:
This restructure resulted in an 11% incremental uplift in revenue, equivalent to an additional £12.5k per month, without any increase in media spend.