UX Tweaks and Offer Framing Drive 43% Conversion Increase

We repositioned the reviews module higher in the PDP, elevated coupon field visibility, and clarified messaging around multi-buy promotions. These changes were prioritised following user testing insights that showed low awareness of promotional offers and social proof placement too far down the page.

The test resulted in a 43% uplift in purchase conversion rate, confirming that simple UX refinements can have outsized impact when placed at key decision points.

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uplift in purchase conversion rate

  • Data Analytics
  • CRO