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UX Tweaks and Offer Framing Drive 43% Conversion Increase

We repositioned the reviews module higher in the PDP, elevated coupon field visibility, and clarified messaging around multi-buy promotions. These changes were prioritised following user testing insights that showed low awareness of promotional offers and social proof placement too far down the page.

CRO Shopify

The test resulted in a 43% uplift in purchase conversion rate, confirming that simple UX refinements can have outsized impact when placed at key decision points.

0 %

uplift in purchase conversion rate

  • Data Analytics
  • CRO
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