Swan & Edgar

Swan & Edgar, a heritage-inspired watchmaker, partnered with Sculpt Digital to refine their online customer journey and drive incremental growth through strategic conversion rate optimisation. We support them across CRO testing, Shopify theme development, and on-site content enhancements—ensuring the brand’s craftsmanship and prestige are matched by a high-performing digital experience. From user journey analysis to product page refinement and offer framing, our ongoing collaboration is focused on increasing purchase intent, trust signals, and performance-led design iterations on Shopify.