Phase 1 – New navigation, UX and dynamic personalised content
Having identified different content requirements by very different audience groups, Sculpt introduced a new navigation and improved UX to the website. In addition to this Sculpt also created dynamic perosnalised content for different user groups upon self identification.
Phase 2 – Online Calculator
The analysis phase had identified the significance of the FD. The FD’s concern, inevitably is the cost when balanced with the company’s contribution via the levy. Sculpt created a calculator which allowed the FD to identify the Government contribution to the training and thus the discount on cost available to the employer.
Phase 3 – Forms
Sculpt identified that a key issue in conversion was form completion drop off. Sculpt redesigned and simplified the application forms with dramatic results.