Scenario – you want to understand the value of your website


  1. Log into Analytics an head over to Admin
  2. Select Goals under your view
  3. Select New Goal
  4. In Goal Setup we’re going to choose custom for an event based goal, you can do the same for a url based goal such as a thank you page
  5. In our Goal Details we’re going to set it to register a goal is complete when the event category Download and action is Brochure is triggered
  6. Click Verify  to ensure that your goal will produce some date and is configured correctly
  7. Hit save and you’re ready to start reporting!