Digital Blog

Common Google Ads Mistakes and How to Avoid Them

• Published 26th Jan 2026
• Categories Google Ads

Key summary

• Treat automation as a lever, not a shortcut: your inputs (feeds, tracking, creative, landing pages) determine outcomes.
• Structure and guardrails matter: split by objective and margin, and protect brand and best performers.
• Optimisation is a routine: query and asset reviews, budget reallocation, and testing that is tied to profit.

How to Structure Your Google Ads Account for Maximum ROI

• Published 19th Jan 2026
• Categories Google Ads

Key summary

• Treat automation as a lever, not a shortcut: your inputs (feeds, tracking, creative, landing pages) determine outcomes.
• Structure and guardrails matter: split by objective and margin, and protect brand and best performers.
• Optimisation is a routine: query and asset reviews, budget reallocation, and testing that is tied to profit.

Split Testing Made Simple: Tools and Techniques

• Published 16th Jan 2026
• Categories Uncategorized

Key summary

• CRO is about removing friction and increasing confidence, not just changing button colours.
• Prioritise changes by impact and effort, and test where it is realistic to do so.
• Use behavioural data (heatmaps, recordings, funnels) to find issues, then validate with experiments.

How to Use Meta Advantage+ Campaigns to Scale Ads

• Published 15th Jan 2026
• Categories Meta

Key summary

• Meta performance is a three-part system: signals, creative, and landing pages. Weakness in one breaks the whole thing.
• Scale with structure: a broad learning layer plus a smaller control layer for key segments and offers.
• Creative testing is the engine. Without fresh angles and formats, performance will plateau quickly.

Using First-Party Data in Google Ads After Cookie Deprecation

• Published 13th Jan 2026
• Categories Analytics Tag Manager

Key summary

• Treat automation as a lever, not a shortcut: your inputs (feeds, tracking, creative, landing pages) determine outcomes.
• Structure and guardrails matter: split by objective and margin, and protect brand and best performers.
• Optimisation is a routine: query and asset reviews, budget reallocation, and testing that is tied to profit.

Maximising Performance with Google’s AI-Powered Campaigns

• Published 12th Jan 2026
• Categories Google Ads

Key summary

• Treat automation as a lever, not a shortcut: your inputs (feeds, tracking, creative, landing pages) determine outcomes.
• Structure and guardrails matter: split by objective and margin, and protect brand and best performers.
• Optimisation is a routine: query and asset reviews, budget reallocation, and testing that is tied to profit.

Best Practices for Creating Fast, Responsive Websites

• Published 09th Jan 2026
• Categories UX Web Design

Key summary

• Responsive design is expected. Speed and interaction performance are the real differentiators.
• Set performance budgets early so features do not bloat your site over time.
• Test on real devices and realistic networks, not only on a fast laptop.

How to Improve WordPress Performance for Better SEO

• Published 09th Jan 2026
• Categories SEO

Key summary

• Most Shopify organic growth comes from stronger collection pages and site structure, not endless blog posts.
• Control duplication and thin pages so Google indexes what you actually want to rank.
• Performance and internal linking are often bigger wins than tiny on-page tweaks.

Improving WooCommerce Search with AI and NLP Models

• Published 09th Jan 2026
• Categories WooCommerce

Key summary

• Default WooCommerce search struggles at scale because it is not designed for large catalogues and messy queries.
• Start with speed and relevance basics, then add AI for typos, synonyms, and intent mapping.
• The best search improvements come from query logs and feedback loops, not a model in isolation.