Digital Blog
Avoid Cannibalisation: A Case Study in PMax Strategy
Campaign cannibalisation, a bug bear of the pMax campaign ecosystem, ways to navigate this issue and what we actually mean by Cannibalisation!
Performance Max Tips: The AI Overlord You’ll Actually Want to Work With
While it may be tempting to view Performance Max (pMax) as the unruly intern that thinks it knows everything, it's important to note that this platform is backed by Google's machine learning capabilities. It's not just a tool, but rather a sophisticated system designed to make digital advertising more efficient, albeit with its idiosyncrasies.
Getting started with Prepros 7
Watch this video introduction on how to get started with popular compiler Prepros 7. As well as compiling your Sass/Less and JavaScript files this video shows how to quickly make use of Live Preview, File Watcher and automatic FTP upload functionality.
Should I switch my site’s Icon Fonts to SVG Icons?
In this article we will quickly go over the pros and cons of using 'Icon' fonts (e.g. Font Awesome) versus the increasingly popular SVG icon format and help guide you in what situations either should be used.
The War on CPA! Lifetime Value, Incrementality and ROAS.
CPA is possibly the word I hear most during the week; why has it increased, why has it decreased, what can we do to improve it.... Like most metrics, CPA is interconnected with many other factors that makes it difficult to give a single answer.
Death of above the fold? 85% of users scroll
When presenting a new interface or design our clients often spend a lot of time talking about above the fold content and its always an interesting debate, like most areas of subjectivity we try to let data lead the way.
Creating Your First Calculated Metric In Data Studio
Watch this video tutorial to find out how to extend the base of data available to you in Google Analytics with more meaningful business data.
