Digital Blog
Avoid Cannibalisation: A Case Study in PMax Strategy
The Problem: Overlapping Keywords Let’s consider a hypothetical case where you’re running two separate campaigns for a home furnishing company. Campaign A is focused on “luxury sofas,” and Campaign B is geared towards “designer couches.” On the surface, these might appear to be distinct, but in the eyes of pMax, they could overlap significantly. The […]
Performance Max Tips: The AI Overlord You’ll Actually Want to Work With
The Untapped Potential of pMax Let’s start with a balanced overview of why pMax could be a valuable asset to your digital marketing strategy: Diverse Ad Placement: The platform offers a comprehensive ad placement strategy that can significantly increase your brand’s visibility across multiple Google channels. Streamlined Campaign Management: For those who appreciate a more […]
Should I switch my site’s Icon Fonts to SVG Icons?
What happened to good old JPGs and PNGs? Before a world of Icon fonts and SVGs there just used to be plain old images that developers alike used for their website’s icon needs. Images of course had its drawbacks, particularly with file size bumping up page load speed and then also the unreliable render quality […]
The War on CPA! Lifetime Value, Incrementality and ROAS.
CPA is possibly the word I hear most during the week; why has it increased, why has it decreased, what can we do to improve it…. Like most metrics, CPA is interconnected with many other factors that makes it difficult to give a single answer.
Death of above the fold? 85% of users scroll
Above the fold content is an interesting concept, the rise of mobile has led to many websites adopting loading techniques such as infinite scrolling and as such scrolling has become common convention. On average we own over three devices connected to the internet and regularly use these devices in tandem. Whilst the term ‘above the […]
