Digital Blog
Avoid Cannibalisation: A Case Study in PMax Strategy
Campaign cannibalisation, a bug bear of the pMax campaign ecosystem, ways to navigate this issue and what we actually mean by Cannibalisation!
Performance Max Tips: The AI Overlord You’ll Actually Want to Work With
While it may be tempting to view Performance Max (pMax) as the unruly intern that thinks it knows everything, it’s important to note that this platform is backed by Google’s machine learning capabilities. It’s not just a tool, but rather a sophisticated system designed to make digital advertising more efficient, albeit with its idiosyncrasies.
Getting started with Prepros 7
Watch this video introduction on how to get started with popular compiler Prepros 7. As well as compiling your Sass/Less and JavaScript files this video shows how to quickly make use of Live Preview, File Watcher and automatic FTP upload functionality.
Should I switch my site’s Icon Fonts to SVG Icons?
In this article we will quickly go over the pros and cons of using ‘Icon’ fonts (e.g. Font Awesome) versus the increasingly popular SVG icon format and help guide you in what situations either should be used.
